Make sure you work with packaging partners (like Tagit) that can fulfil lower MOQs for the holidays.Ĭhoose your season wisely. Whilst you don’t want to understock, overstocking can lead to reductions in revenue. If you’re targeting a holiday for your seasonal packaging update, remember that once the holiday is over, the packaging becomes irrelevant. For this simple seasonal redesign they were rewarded with a 400% increase in sales! They retained the iconic yellow sleeve but replaced the brand name with ‘Ho Ho Ho’. A perfect example of festive packaging staying on brand is the Toblerone Christmas box. If you have a loyal customer base you risk irritating them if they can’t immediately identify that a product belongs to you. Seasonal packaging should build on your brand’s identity, not distract from it. Adding seasonal elements to your packaging tells consumers that your product is just what they’re looking for as an ideal gift for the particular holiday. Playing it safe during the holiday season could mean that your products fail to stand out on busy shelves. Tagit top tips for seasonal packagingĭon’t be afraid to take a risk.

If you plan to have the same jewellery range in store all year, giving the packaging a seasonal refresh can make the same necklace or belt seem appropriate for either a summer strappy dress, or a winter party outfit. As the seasons change, so does the fashion. It also gives your packaging a much longer window of use than just the few weeks leading up to October 31st.Īlso consider that consumers choose jewellery and accessories that match their wardrobe. By doing this, you encapsulate autumn and, by extension, the Halloween holiday without being overtly ‘spooky’. However, you can still capitalise on the broader seasonal trend by incorporating autumnal colour palettes, graphics, and print techniques to your packaging. Varying your colour palettes, packaging materials, and packaging form throughout the year can speak to customers on a more emotional level than keeping your packaging static throughout the year.įor example, Halloween is an increasingly popular holiday but it’s quite niche and might not be suited to your particular brand or product range. You can also benefit from a packaging strategy that celebrates an actual season. Of course, seasonal packaging doesn’t have to be holiday focused. Gifts given on these particular holidays are also highly likely to be shared on social media therefore, creating a memorable unboxing experience adds to this process and increases your brand reach. The obvious choices for jewellery and accessory brands are Christmas and Valentine’s Day when higher value gifts are customary. Your brand image will play a major role in deciding which holidays have the most relevance to your business. With so many holidays marked in the retail calendar, it’s unrealistic to expect your brand to celebrate them all with a packaging update. Which holiday season is right for your business? Using seasonal packaging to mirror the festivities can be an effective way to ensure the additional sales come your way. In the build up to a particular season, customers will be on the lookout for seasonally appropriate products for gift giving. We know that particular holidays provide a guaranteed increase in spend, with impulse buys contributing to a good portion of that extra revenue. It can be the difference between a customer choosing your product, or overlooking it for a product that stood out to them. Packaging plays a huge role in that decision making process.

Nielson reports that a massive 60% of consumer decision making happens at the shelf. Visual perception is key in retail – and never more so than when the shelves are bulging with holiday product ranges. What are the benefits of seasonal packaging? Our ongoing packaging trend forecasts are invaluable to this process ensuring that their packaging connects their customers to the holiday spirit in a way that is relevant, ethical, and enticing will help them to stand out at a time that competition is the most fierce. For our customers that have an annual festive revamp of their packaging, work has already begun in earnest to get their holiday designs into production. We hesitate to use ‘the C word’ this early in the year, but in the packaging world Christmas is already at the front of our minds. Our global trend specialists focus on emerging seasonal packaging trends to help you turn tomorrow’s concepts into today’s lucrative reality. Seasonal packaging presents significant opportunities for brands to capitalise on the busiest times of the retail year.

Tagit refresh